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2020 Market Analysis Report on Poultry Breeding Projects

Date: 11/26/2020 08:42:06 From: feed-pellet-plant.com Clicks:

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Our country's poultry breeding industry has an important position in the overall pattern of national animal husbandry. The poultry industry is a livelihood industry involving more than 37 million farmers. After the rapid development since the 1990s, the broiler industry in our country’s poultry breeding industry has gradually formed a pattern of improved breeds, full feed prices, large-scale breeding, and industrialization, becoming the fastest and most industrialized in the country’s animal husbandry industry. A typical industry with the highest degree of marketization.

Poultry
Poultry

1. Policy Analysis

In recent years, the state has promulgated the "National Sustainable Agriculture Development Plan (2015-2030)" and the "Opinions of the Food and Drug Administration of the Ministry of Agriculture on Further Strengthening the Inspection and Quarantine of Livestock and Poultry Slaughtering and Supervision Work after Livestock and Poultry Products Enter the Market or Production and Processing Enterprises" ”, “Opinions of the General Office of the State Council on Accelerating the Construction of Important Product Traceability System”, “Thirteenth Five-Year” National Agricultural and Rural Informatization Development Plan, “Opinions of the Central Committee of the Communist Party of China and the State Council on Implementing Rural Revitalization Strategy”, “Industrial Structure Adjust the policies such as the Guidance Catalog (2019 Edition). In recent years, the issuance of a number of national encouragement policies on agriculture, animal husbandry, and aquaculture will further promote the healthy and rapid development of the industry.

2. Market Analysis

(1) Basic Situation of the Industry

In our country, broilers mainly include two categories: yellow feather broilers and white feather broilers. Yellow-feathered broilers are local products that contain the blood of local chickens, and usually have strong regional characteristics and the price of white-feathered meat is higher. Local products of yellow chicken breeds usually have strong regional characteristics and the price of white feather meat is higher. Local products of yellow chicken breeds usually have strong regional characteristics and the price of white feather meat is higher. Local products of yellow chicken breeds usually have strong regional characteristics and the price of white feather meat is higher. Yellow chicken breeding enterprises mainly face regional competition. The white feather broilers are all imported breeds, and the price is relatively low. The white feather broilers are all imported breeds, and the price is relatively low. The white feather broilers are all imported breeds, and the price is relatively low. The white feather broilers are all imported breeds, and breeding companies face competition from the international market at lower prices.

According to the "China Poultry Industry Development Report (2018)" of the China Animal Husbandry Association, in 2018, my country produced 3.941 billion white feather broilers; the annual output of white feather broilers was about 7.598 million tons (converted at a full evisceration rate of 75%) . In 2018, the average price of commercial broiler chickens was 3.66 yuan per bird (cost price 2.42 yuan per bird). The national commercial yellow-feather broilers are about 3.963 billion birds. According to their average slaughter weight of 1.8 kg/bird, the weight of the full eviscerated product is 4.64 million tons, and the half eviscerated yellow-feathered broiler weighs approximately 5.71 million tons.

(2) Market Supply and Demand

From 2004 to 2012, the annual production and consumption of chicken meat in my country continued to grow. Since 2013, due to the epidemic and other factors, the annual production and sales of chicken meat has declined slightly. In 2018, the production of chicken meat was 11.70 million tons. According to the "China Poultry Industry Development Report (2018)" issued by the China Animal Husbandry Association, the number of commercial yellow-feather broilers nationwide in 2018 was about 3.963 billion birds. Based on the average slaughter weight of 1.8 kg/bird, it can produce yellow Feather chicken is about 5.71 million tons (calculated at 80% semi-eviscerated rate).

Data source: WIND information, compiled by Shangpu Huatai Consulting

(3) Industry Development Trend

①The integration of resources of large enterprises in the industry accelerates

②Integrated operation leads to expansion of business competition

③The industry leader adjusts its business direction and promotes transformation and upgrading

④The trend of the corporate production model changing from "company + farmer (or family farm)" to "company + base + farmer (or family farm)"

3. Industry Competition Pattern

At present, the broiler breeding industry in my country is not highly concentrated, and the sales volume of commercial broilers from a single enterprise accounts for a relatively low proportion of the total market in my country. Generally, white-feather broilers or yellow-feather broilers are raised exclusively, rarely covering both at the same time. Among them, my country's representative white feather broiler production and processing enterprises include Shengnong Development, Dacheng Food (Asia) Co., Ltd. and so on. The yellow feather broiler production and processing representative enterprises are mainly concentrated in the south, and the representative enterprises include Wen's shares, Lihua shares, and Xiangjia Animal Husbandry. According to the calculation of the 2018 annual report announced by Wen's Co., Ltd., in 2018, Wen's Co., Ltd. produced 748 million yellow feather broilers, accounting for about 18.87% of the national yellow feather commercial broilers. According to the calculation of the 2018 annual report announced by Lihua, in 2018, Lihua's yellow feather broilers produced 261 million birds, accounting for about 6.59% of the national yellow feather commercial broilers.

4. Risk Analysis

(1) Risk of Disease in Poultry

Poultry may be affected by diseases such as Newcastle disease and H7N9 epidemic during the breeding process. If enterprises fail to prevent and monitor poultry infections and epidemics in time, they will be affected by the following: (1) The occurrence of diseases will lead to the death of poultry, which will directly lead to the reduction of chicken production and affect business performance; (2) the spread of the epidemic At the beginning, enterprises need to increase investment in epidemic prevention, including expenditures or losses caused by the government's implementation of mandatory vaccination, isolation and even culling of epidemic areas and surrounding areas; (3) the prevalence and occurrence of diseases (such as the H7N9 epidemic) Affect consumer psychology, leading to shrinking market demand, falling product prices and even slow sales.

(2) Product Price Fluctuation Risk

The products sold in this industry are mainly live poultry and chilled poultry, whose prices directly affect the profitability of the company. In the future, if there is an oversupply of poultry products in the market and the epidemic situation affects consumers' purchasing psychology, the price of poultry products may face downside risks, which will adversely affect profitability, and the operating performance of companies will face the risk of decline.

(3) Market Competition Risk

As the state has increased its policy support for large-scale breeding enterprises, poultry breeding has gradually become a hot spot in the industry in recent years. Many enterprises and capital have directly or indirectly entered the poultry breeding industry to promote increased market concentration. However, the entry barrier for the poultry farming industry is still not high, and it is still dominated by a large number of free-range farmers. Due to the lack of market information collection capabilities of individual farmers, their market behavior is often lagging. When the price of the product is high, retail farmers’ enthusiasm for breeding increases, and the number of supplements increases. When the price is low, retail enthusiasm decreases and the number of supplements decreases, resulting in a cycle of market competition. Sexual fluctuations have a certain impact on the marketing strategies of large-scale enterprises.

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